Research
I conducted user research with four participants, all passionate about photography – ranging from hobbyists to professional photographers. Each participant relied on dedicated camera equipment, providing valuable insights into their needs, frustrations, and expectations.
Key findings from the user interviews included:
- Users are tech-savvy and understand their equipment.
- Users expect a quick, reasonably accurate quote.
- Trust is essential when handing over valuable equipment.
- Users value fair pricing and high-quality repairs.
Design goals
- Ease of navigation, quick access to the Estimate Form
- Brand integrity, consistency
- Simple but engaging design
- Accessibility
Design system
To support the project, I created a simple design system in Figma, including a color palette, text styles, and essential UI components to ensure consistency and usability.
Features, services and form
To build trust with customers, I highlighted the company’s key offerings at the top of the page, such as a 3-month guarantee and free quotes, ensuring transparency and credibility.
User research revealed that photographers – both hobbyists and professionals – are familiar with their equipment and often seek repairs for specific camera parts or maintenance services. To address this, I created a clear and accessible list of available repair services, making it easy for users to find exactly what they need.
The design system’s components were used to create a clear, user-friendly form, allowing customers to easily submit repair requests and even upload a photo of the damaged part for better assessment.
Visual Delight – interactive animation
The camera illustration was created in Illustrator and animated in Rive. The animation responds as users scroll through the page, adding an engaging, interactive touch to the experience.
Final design
The page was designed responsively to provide a smooth, optimized experience across devices, from desktop screens to mobile phones.
