This self-initiated case study explores how different generative AI tools and production techniques can be combined to create an animated advertisement for a real popsicle product. The goal was to develop a playful, claymation-inspired visual style that would appeal to children and families while keeping the product recognizable and central to the story.
I created the project from concept to final edit, experimenting with multiple tools for image and video generation. A key part of the process was maintaining a consistent visual style across the shots and turning separate AI-generated elements into a cohesive, intentionally directed advertisement.
Role
Concept, storyboarding, AI image generation, AI video generation, editing, compositing and sound design
Project Details
The project began with the concept and storyboard, followed by experiments with different AI tools and techniques. I compared their ability to generate the desired clay-like aesthetic, animate individual scenes and maintain consistency between shots.
Ad storyboard.
The final stage involved refining the generated material through editing and compositing, correcting visual inconsistencies and building a clear advertising narrative. Sound design was added to strengthen the playful tone, support the pacing and make the finished video feel like a complete product campaign rather than a collection of AI-generated clips.
