Motion Design · Graphic Design

WP Pilot - Promo video

Tools
  • Rive
  • Figma
  • After Effects
  • Photoshop

Overview

The promotional video was inspired by the iconic animated series The Powerpuff Girls. It opens with a nostalgic reference to the original show, recreating the birth of the WP Doughnut - the brand hero of the WP VOD platform.

Role

For this project, I was responsible for the animated part of the promotional video. Working from a rough storyboard, I created stylized illustrations and brought them to life using After Effects.

Illustrations

The main challenge was creating assets in a late ‘90s cartoon style while ensuring they aligned with the brand’s guidelines, especially the colour palette.

brand guidelines
layers in illustrator
original animation screenshots

The animation process was straightforward but required attention to detail. I used a particle system to animate the sprinkles and dedicated extra time to perfecting the explosion, giving it a cartoonish feel.

I didn’t receive the voice-over recording, so I used the script to estimate the animation’s timing and pacing.

animation storyboard

Final video

The final animation was delivered as an After Effects project file so it could be composited with the remaining assets.

More Projects

All projects